Nestled at 25 S 1st St in the heart of Black River Falls, WI 54615, First Fruits Common Market stands as a vibrant cornerstone of the community, inaugurated by the dedicated Harvieux family in June 2018. This endeavor emerged from a profound vision: to infuse the local landscape with an array of distinctive, high-quality products that transcend the ordinary, fostering a haven for culinary exploration and thoughtful gifting amid the quaint downtown ambiance. At its core, the market thrives on craftsmanship and variety. Patrons delight in an ever-rotating selection of over fifteen specialty popcorn flavors—ranging from indulgent caramel to sharp white cheddar—each batch popped fresh and bursting with homemade allure. Complementing these treats are creamy frozen yogurt swirls, rich fudge creations, and frosted nuts that evoke nostalgic comfort. Yet the offerings extend far beyond confections; bulk essentials abound, including an impressive assortment of baking supplies, aromatic spices, and nutritious nuts, ensuring that home cooks find precisely what they need without excess. Local sourcing reigns supreme here, with dairy products, premium meats, artisanal cheeses, pure syrups, and effervescent kombucha hailing from nearby producers, alongside specialty items like locally roasted coffee beans, exotic teas, and silky olive oils that elevate everyday meals.